Archive for the ‘Print’ Category

The perfect prospectus 

Recently, Fabrik completed a mini competitor audit (with focus groups) of MBA prospectuses as part of a wider education marketing and branding project. What struck us, was not only how diverse they were – but how different audiences, both in the UK and overseas, perceived each education institution based purely on the merit of prospectus [...]

Let’s stick together 

Let’s be honest ‘integrated marketing’ sounds a bit 90‘s doesn’t it? A bit old hat? Certainly not as on-trend as ‘helicopter branding’. Although they essentially mean the same thing. The question is, does it actually happen, or is it merely a term to adorn the pages of a college marketing strategy? In education circles this [...]

Online annual reports – the migration from print 

For marketing communications managers, the annual report design season comes around fast. It’s enough to send a shiver down the spine. Pages and pages of detailed report and accounts, all generated last minute with an immovable print deadline looming. 

Your pain becomes our pain. So when it comes to the annual report, design agency thinking [...]

Have you lost your focus? 

At Fabrik, we’re crucially aware how important good quality photography is to the reputation of a business and the successful implementation of its brand identity. As a leading branding company, we work with images from numerous sources, with mixed results. On the whole, however, organisations – both large and small – tend to think twice before commissioning professional [...]