As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

From confusion to clarity: Brand architecture & business blueprints 

How strong are your brand foundations? Brand architecture might not sound like the most exciting part of your corporate identity, but it is crucial to running a successful company. Just like the blueprint for a house, your brand architecture is the map that organises your services and products into a lucrative strategy for success. A […]

External communication strategies: Finding your marketing megaphone 

Let’s face it, growing an effective business has never been easy. To start with, you need an incredible idea – something that no one else in your industry has. That means spending weeks, or even months coming up with a USP. Your USP will help you to define your audience, which you can then use […]

The benefits of an employer branding strategy: How to become a talent magnet 

There’s more to running a successful business than attracting plenty of valuable customers. If you want to stay ahead of the competition, offer incredible experiences to clients, and ensure you’re always coming up with creative new ideas, then you need to draw the right talent onto your team. While things like salary, benefits, and title […]

Who, what, why, and where? Your target audience definition 

There’s a common saying in the world of digital marketing that goes a little something like this: “If you try to sell to everyone, then you’ll end up selling to no-one.” Being successful online is all about cultivating as many new customers as possible. With that fact in mind, it’s no wonder that many organisations […]

Punk and disorderly: The enduring impact of punk rock on design and culture 

Way back in the mid-70s, an exciting new trend crawled its way off the streets and into our living rooms. It was grimy, intense, raw, and loud. Unfiltered and unaffected by all of the usual restrictions of the music industry – it was punk – the start of something completely new. Like many cultural movements, […]

The power of brand promise: Why it pays to be true to your word 

A promise is a commitment. Whether you swear that you’re going to return your friend’s laptop this Saturday or reassure your customers that your new child’s toy will provide hours of entertainment, you’re making a pledge. In a fast-paced world where trust is hard to come by – promises matter. They’re how people learn whether […]

Essential elements: Let’s get back to the graphic design basics 

Graphic design is more than just combining beautiful pictures or pulling shapes together to create the perfect logo. The ever-evolving nature of visual trends, combined with a constantly changing digital landscape means that the design discipline never stays the same. In fact, professional designers are constantly learning, growing, and improving to serve their clients. If […]

How to get corporate sponsorship: Your guide to seducing sponsors 

Finding cash for most charitable organisations is tough. Changing the world isn’t cheap, and when you don’t have a product to sell, a thriving consumer base, or a service to offer, it can feel as though your vision is drifting further away with every passing day. The good news? Finding more corporate sponsorship could be […]

How to press play on powerful branding with a video content marketing strategy 

We all know that a picture is apparently worth a thousand words. So, if that’s true – how much is a video worth? According to the experts at Forrester, the answer could be anywhere up to 1.8 million words per minute! While numbers like that can be pretty hard to believe, the truth is that […]

From vintage to modern: The future, present, and history of graphic design 

We live in a world that thrives on visuals. Ever since companies discovered that they could differentiate themselves through professional brand photography, memorable logos and standout visual identity design, the need for slick and effective graphic design has kept talented professionals in demand. In the beginning, designers were artists who sketched shapes and concepts based […]

Lessons in alumni engagement: 9 alumni marketing strategies to boost fundraising 

Have you ever wondered how successful colleges and universities convince students to give something back to their Alma Mater? Those long years on campus leave an imprint on your students. Despite chaotic study sessions and exam-based stress, higher-education can contribute to some of the best years of our lives. It’s no wonder that countless graduates […]

How to sell yourself without selling out: The art of self-promotion 

How often do you talk about yourself? While there are plenty of people out there who love being the centre of attention, there are also those of us who prefer to stay out of the limelight. Too much self-promotion could easily come across as bragging – and that’s not good for your reputation. The last […]

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