Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is digital marketing? Think you have the answers? Think again! 

How much of your marketing strategy is digital? The chances are, in today’s highly-connected landscape, you at least have a social… More

0 comments | Digital, Marketing
Marketing and GDPR: How do changing privacy policies affect your brand? 

You probably became sick and tired of seeing the term “GDPR” on your screen. The trouble is, though you might have… More

0 comments | Marketing
Digital marketing techniques: Promotional practices to perfect your online presence 

Ready to turbo-charge your digital marketing techniques? In today’s digitally-devoted landscape, a good chunk of your marketing is probably taking place… More

3 comments | Digital, Marketing
Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

2 comments | Marketing
Internal influencers: How to set up your employee advocacy programme 

At this point, it’s common knowledge that people simply don’t trust companies. Too often, even the best digital marketing strategies can… More

2 comments | Marketing
Web design trends 2018: 10 strategies to stand out online this year 

The digital world is constantly evolving. New customers enter the marketplace, demanding better experiences, and more memorable interactions. Technology companies deliver… More

3 comments | Digital
How to press play on powerful branding with a video content marketing strategy 

We all know that a picture is apparently worth a thousand words. So, if that’s true – how much is a… More

2 comments | Digital, Marketing
Be our guest: The art of guest blogging and how it can benefit your brand 

How does a new company evolve from unknown entity to household name? The popularity and potential of digital marketing mean that… More

1 comment | Digital, Marketing
The host with the most: The benefits of adding guest posting to your digital marketing strategy 

These days, if you want to make your digital dreams into a reality, then you need to invest at least some… More

1 comment | Digital, Marketing
Digital marketing trends: Ideas to launch your brand into a different stratosphere 

Not so long ago, advertising your brand meant putting your company message into a television commercial, on a huge billboard, or… More

7 comments | Digital, Marketing
Digital marketing campaign ideas to satisfy your appetite for more traffic 

Did you know that this year, 61% of marketers revealed that improving their organic growth was at the top of their… More

4 comments | Digital, Marketing
Web design trends 2017: 15 contemporary examples to get you thinking 

How attractive is your website? Though website design has evolved dramatically over the years, it’s still something that’s commonly overlooked by… More

3 comments | Digital, Marketing