Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Be our guest: The art of guest blogging and how it can benefit your brand 

How does a new company evolve from unknown entity to household name? The popularity and potential of digital marketing mean that… More

0 comments | Digital, Marketing
The host with the most: The benefits of adding guest posting to your digital marketing strategy 

These days, if you want to make your digital dreams into a reality, then you need to invest at least some… More

0 comments | Digital, Marketing
Digital marketing trends: Ideas to launch your brand into a different stratosphere 

Not so long ago, advertising your brand meant putting your company message into a television commercial, on a huge billboard, or… More

7 comments | Digital, Marketing
Digital marketing campaign ideas to satisfy your appetite for more traffic 

Did you know that this year, 61% of marketers revealed that improving their organic growth was at the top of their… More

4 comments | Digital, Marketing
Web design trends 2017: 15 contemporary examples to get you thinking 

How attractive is your website? Though website design has evolved dramatically over the years, it’s still something that’s commonly overlooked by… More

3 comments | Digital, Marketing
Bringing in the leads: What is inbound marketing and what can it do for you? 

We all know that digital marketing is crucial to success these days. Don’t believe me? Just look at the stats: Google… More

3 comments | Digital, Marketing
It’s time to get social: Why you need a social media marketing strategy 

Struggling with social media? You’re not alone. Most businesses today know the inherent value of using social media platforms in their… More

3 comments | Digital, Marketing
How to vlog: Why vlogging is changing the face of brand communications 

Ok, so you’ve started blogging, but you want something more. You’re looking for a way to expand your brand’s online authority… More

4 comments | Digital, Marketing
Building online presence: Why you need to conduct a website audit 

Today, it’s safe to say that building online presence isn’t just a good idea for businesses who want to make an… More

3 comments | Digital
Video marketing strategy essentials: Tune into a different channel 

Video is the current darling of online marketing and branding. Brands are following in the wake of the likes of UNILAD… More

3 comments | Digital, Marketing
The ultimate guide to building an email marketing strategy that thrives 

Experts consider email marketing to be one of the most effective and long-lasting strategies for customer acquisition and maintenance. It’s easy… More

4 comments | Digital, Marketing
How to find a great domain name, and why it’s crucial to your business 

At Fabrik, we’re all about exceptional branding. Though most people assume that company branding is restricted to your logo, or the… More

3 comments | Branding, Digital, Marketing, Naming