Brand Fabrik: William Baker

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Landing leads: The beginner’s guide to landing page design 

Want to make a profit online? One of the things you’ll definitely need is a great landing page. Landing page design… More

1 comment | Digital, Marketing
How to strategise your social media schedule: finding time to be social 

Time to get social? In today’s highly-connected world, social media is the ultimate way for a business to connect with their… More

0 comments | Digital, Marketing
Sensational SEO strategies: Adding short tail keywords to your campaigns 

Keywords are the lifeblood of SEO. Don’t get us wrong. There’s more to an SEO strategy than keywords. These days, Google… More

0 comments | Digital, Marketing
Sensational SEO strategies: How to leverage long tail keywords 

Keywords are probably one of the best-known components of search engine optimisation. They’re the words and phrases that dictate what your… More

2 comments | Digital, Marketing
What is digital marketing? Think you have the answers? Think again! 

How much of your marketing strategy is digital? The chances are, in today’s highly-connected landscape, you at least have a social… More

3 comments | Digital, Marketing
Marketing and GDPR: How do changing privacy policies affect your brand? 

You probably became sick and tired of seeing the term “GDPR” on your screen. The trouble is, though you might have… More

1 comment | Marketing
Digital marketing techniques: Promotional practices to perfect your online presence 

Ready to turbo-charge your digital marketing techniques? In today’s digitally-devoted landscape, a good chunk of your marketing is probably taking place… More

5 comments | Digital, Marketing
Sharing is caring: How to integrate social media advocacy into your marketing strategy 

The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or… More

2 comments | Marketing
Internal influencers: How to set up your employee advocacy programme 

At this point, it’s common knowledge that people simply don’t trust companies. Too often, even the best digital marketing strategies can… More

4 comments | Marketing
Web design trends 2018: 10 strategies to stand out online this year 

The digital world is constantly evolving. New customers enter the marketplace, demanding better experiences, and more memorable interactions. Technology companies deliver… More

3 comments | Digital
How to press play on powerful branding with a video content marketing strategy 

We all know that a picture is apparently worth a thousand words. So, if that’s true – how much is a… More

4 comments | Digital, Marketing
Be our guest: The art of guest blogging and how it can benefit your brand 

How does a new company evolve from unknown entity to household name? The popularity and potential of digital marketing mean that… More

1 comment | Digital, Marketing