Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Indulgence and innovation: Luxury branding in a post luxury world 

The definition of ‘luxury branding’ is changing. In the past, luxury used to be all about pleasure, exclusivity and opulence. Now,… More

0 comments | Branding, Marketing
What’s in a Naim? The incredible story of Naim Audio 

Great branding is all about standing out from the crowd. Some companies achieve this differentiation with exceptional customer service. Others do… More

1 comment | Branding, Marketing
How to name a product: Golden rules for next-level names 

Naming something is tough. Whether you’re choosing a title for an single new product or completely reinventing your entire product portfolio,… More

1 comment | Branding, Naming
Green is the new black: How to stitch together sustainable fashion brands 

Can your style save the world? In an era where consumers are beginning to question the sustainability of the average business… More

1 comment | Branding, Marketing
Gone, but not forgotten: How dormant brands lose their spark 

A brand is an incredible thing. It brings life to your company, helps you to cultivate loyalty with a strong personality,… More

2 comments | Branding, Marketing
Take note of audio branding: Turn up the volume for marketing success 

Sound is more powerful than you’d think. Have you ever wondered why we remember obscure tunes from TV shows for months… More

2 comments | Branding
Wearing Wimbledon with Fred Perry: A quintessentially British brand 

Anyone for tennis? When it comes to Great British brands, it’s impossible to overlook the style and sophistication of Fred Perry… More

4 comments | Branding, Marketing
Breakthrough brands: Monzo, a modern approach to brilliant banking 

At Fabrik, we believe in the power of branding. A brand is the heart and soul of your company, the image… More

5 comments | Branding, Marketing
The history of Virgin Media: Kings of customer experience 

Virgin Media is one of the biggest, most well-known companies in the world, and there’s a good reason for that. Not… More

4 comments | Branding, Marketing
Together we brand: Behind every great merger, there’s a great merger branding strategy 

As companies grow, they evolve. Over time, an organisation can branch into new sectors, attract new customers, and even integrate with… More

3 comments | Branding
Developing a brand strategy: Is it time to invest in your No.1 asset? 

As Robert Kiyosaki once said: “If you’re not a brand, you’re a commodity“. If you know Fabrik, you’ll know how passionate… More

4 comments | Branding, Marketing
From confusion to clarity: Brand architecture & business blueprints 

How strong are your brand foundations? Brand architecture might not sound like the most exciting part of your corporate identity, but… More

2 comments | Branding
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