Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Gone, but not forgotten: How dormant brands lose their spark 

A brand is an incredible thing. It brings life to your company, helps you to cultivate loyalty with a strong personality,… More

2 comments | Branding, Marketing
Take note of audio branding: Turn up the volume for marketing success 

Sound is more powerful than you’d think. Have you ever wondered why we remember obscure tunes from TV shows for months… More

2 comments | Branding
Wearing Wimbledon with Fred Perry: A quintessentially British brand 

Anyone for tennis? When it comes to Great British brands, it’s impossible to overlook the style and sophistication of Fred Perry… More

4 comments | Branding, Marketing
Breakthrough brands: Monzo, a modern approach to brilliant banking 

At Fabrik, we believe in the power of branding. A brand is the heart and soul of your company, the image… More

5 comments | Branding, Marketing
The history of Virgin Media: Kings of customer experience 

Virgin Media is one of the biggest, most well-known companies in the world, and there’s a good reason for that. Not… More

4 comments | Branding, Marketing
Together we brand: Behind every great merger, there’s a great merger branding strategy 

As companies grow, they evolve. Over time, an organisation can branch into new sectors, attract new customers, and even integrate with… More

3 comments | Branding
Developing a brand strategy: Is it time to invest in your No.1 asset? 

As Robert Kiyosaki once said: “If you’re not a brand, you’re a commodity“. If you know Fabrik, you’ll know how passionate… More

4 comments | Branding, Marketing
From confusion to clarity: Brand architecture & business blueprints 

How strong are your brand foundations? Brand architecture might not sound like the most exciting part of your corporate identity, but… More

2 comments | Branding
Punk and disorderly: The enduring impact of punk rock on design and culture 

Way back in the mid-70s, an exciting new trend crawled its way off the streets and into our living rooms. It… More

2 comments | Branding, Marketing
Rebel with a cause: Barbara I Gongini and the disruptive Nordic fashion brand 

For decades, Scandinavian countries have had their own unique geographical brand. In the fashion industry, each part of the globe comes… More

0 comments | Branding, Marketing
Vintage branding: Why we yearn for the companies of yesteryear 

Brand identity is a complicated thing. In today’s digitally-focused world, you might assume that the best way to capture the hearts… More

2 comments | Branding, Marketing
Feeling blue: A history of Bluetooth and the story behind the Bluetooth logo 

Sometimes, a logo becomes so deeply embedded in our culture, that we consider it a natural part of our surroundings. In… More

5 comments | Branding