Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

From fleeting glances to devotees: Building a brand recognition strategy 

Brand recognition is a simple enough concept. It’s all about making sure that your target market can see, recognise and remember… More

3 comments | Branding, Marketing
Playing the name game: The rules to apply when naming a business 

What’s in a name? For the modern business, a name might seem like just a small part of the overall branding… More

4 comments | Branding, Naming
Tone deaf, or in need of a fine tune? Finding the right tone of voice in communication 

Your brand needs to be heard. Most businesses already know that. What they don’t know is that it’s not about “what”… More

2 comments | Branding
Want to be heard? Then listen up, here’s how to start a podcast 

Podcasts are powerful, engaging, and here to stay. In fact, businesses everywhere are starting to jump on board, entertaining their customers… More

3 comments | Digital, Marketing
A brand by any other name… How to come up with a brand name 

Netflix, Coca-Cola, Kleenex, Google. It’s amazing how something as simple as a word can transform a company from a faceless entity,… More

1 comment | Branding, Naming
Brexit. Economic uncertainty. Political chaos. Has there been a better time to invest in your brand? 

The future for the UK is in a state of flux right now, as we uncomfortably consider our options for the… More

3 comments | Branding
Quintessentially British brands: A brief history of Dr Martens, shoes with soul 

By now, the chances are you’re familiar with our obsession with all things “branding”. At Fabrik, we believe that a brand,… More

2 comments | Branding
How to start a blog and why it’s crucial to your B2B marketing strategy 

A B2B marketing strategy is the plan that companies use when they need to sell to other companies. Unlike selling to… More

3 comments | Marketing
What is personal branding? Building your personal brand 

At Fabrik, we’re pretty devoted to the idea that branding is a crucial aspect of success. Take a moment to think… More

3 comments | Branding
Great Danes: Famous Danish brands to aspire to and fall in love with 

For a nation that’s made up of less than 6 million people (5.614 million as of 2013, to be exact), Denmark… More

3 comments | Branding
The history of political party logos and what they really mean 

The United Kingdom is in a state of flux right now, after Theresa May caused quite the commotion by announcing a… More

3 comments | Branding
Why does working with a design agency in London make sense? 

Brand image is something that we focus on quite often here at Fabrik. If you’ve read some of our other blog… More

1 comment | Branding