Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Quintessentially British brands: The Virgin experience and how to brand it like Branson 

When did you lose your Virgin virginity? It doesn’t matter whether you’re a frugal saver in search of financial advice, a… More

2 comments | Branding, Marketing
Knowing Me, Knowing You: Introducing Brand Sweden 

A brand is a reputation. It’s the expression of a company, or entity, refined down into a collection of building blocks,… More

1 comment | Branding, Marketing
Quintessentially British brands: Exploring vintage values with Roberts Radio 

When you consider British heritage, what do you think of? Vintage cars? Classic clothing? Perhaps even retro radios? At Fabrik Brands,… More

3 comments | Branding, Marketing
Born in the USA: Get your motor running… The Harley Davidson brand story 

Over the years, we’ve seen countless powerful brands emerge out of the United States. America is home to huge corporations spanning… More

3 comments | Branding, Marketing
Quintessentially British brands: How the Dyson brand cleans up on marketing 

Let’s talk about a brand that really cleans up. Before Dyson, it’s hard to imagine that anyone predicted a future, where… More

1 comment | Branding, Marketing
Distinctively Danish brands: The Bang and Olufsen story 

If a friend, colleague, or stranger on the street asked you to name some high-end, designer audio visual brands, there’s a… More

2 comments | Branding, Marketing
Born in the USA: Coca-Cola, the brand that turned Christmas red 

What marks the start of the festive period for you? Is it the smell of cinnamon, or twinkling of fairy lights?… More

1 comment | Branding, Marketing
Quintessentially British brands: It’s not just branding, it’s Marks & Spencer branding 

Which brands are fundamental to your British experience? At Fabrik, when we ask people to name their own “quintessentially British brands”,… More

0 comments | Branding, Marketing
Breakthrough brands: The BrewDog marketing strategy, promotion for punks 

As you probably know by now, here at Fabrik we like to give a huge “thumbs up” to the companies across… More

1 comment | Branding, Marketing
Breakthrough brands: WeSwap, a new frontier to simplify currency exchange 

At Fabrik, we have a very special love affair with branding. We believe that the right brand, in the right circumstances,… More

0 comments | Branding, Marketing
Breakthrough brands: Moneybox, a really smart investment in innovation 

Lately, at Fabrik, we’ve been looking for new ways that we can celebrate brands that are breaking the mould. To help… More

4 comments | Branding, Marketing
Quintessentially British brands: Vivienne Westwood, from punk to style to symbol 

While there are many fashion designers in Britain that have created something of a cult following among their fans, there’s only… More

3 comments | Branding, Marketing
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