Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Rebel with a cause: Barbara I Gongini and the disruptive Nordic fashion brand 

For decades, Scandinavian countries have had their own unique geographical brand. In the fashion industry, each part of the globe comes… More

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Punk and disorderly: The enduring impact of punk rock on design and culture 

Way back in the mid-70s, an exciting new trend crawled its way off the streets and into our living rooms. It… More

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Vintage branding: Why we yearn for the companies of yesteryear 

Brand identity is a complicated thing. In today’s digitally-focused world, you might assume that the best way to capture the hearts… More

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Gone, but not forgotten: How dormant brands lose their spark 

A brand is an incredible thing. It brings life to your company, helps you to cultivate loyalty with a strong personality,… More

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Feeling blue: A history of Bluetooth and the story behind the Bluetooth logo 

Sometimes, a logo becomes so deeply embedded in our culture, that we consider it a natural part of our surroundings. In… More

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Quintessentially British brands: The Virgin experience and how to brand it like Branson 

When did you lose your Virgin virginity? It doesn’t matter whether you’re a frugal saver in search of financial advice, a… More

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Knowing Me, Knowing You: Introducing Brand Sweden 

A brand is a reputation. It’s the expression of a company, or entity, refined down into a collection of building blocks,… More

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Quintessentially British brands: Exploring vintage values with Roberts Radio 

When you consider British heritage, what do you think of? Vintage cars? Classic clothing? Perhaps even retro radios? At Fabrik Brands,… More

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Born in the USA: Get your motor running… The Harley Davidson brand story 

Over the years, we’ve seen countless powerful brands emerge out of the United States. America is home to huge corporations spanning… More

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Quintessentially British brands: How the Dyson brand cleans up on marketing 

Let’s talk about a brand that really cleans up. Before Dyson, it’s hard to imagine that anyone predicted a future, where… More

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Distinctively Danish brands: The Bang and Olufsen story 

If a friend, colleague, or stranger on the street asked you to name some high-end, designer audio visual brands, there’s a… More

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Born in the USA: Coca-Cola, the brand that turned Christmas red 

What marks the start of the festive period for you? Is it the smell of cinnamon, or twinkling of fairy lights?… More

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