Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is sub branding? Breaking down brand architecture 

No matter what kind of company you run, there’s a good chance that you hope to one day grow bigger, more… More

0 comments | Branding
How to name a product: Golden rules for next-level names 

Naming something is tough. Whether you’re choosing a title for an single new product or completely reinventing your entire product portfolio,… More

1 comment | Branding, Naming
Glocal warming: How glocalisation is changing the business environment 

Visit Shanghai, and you’ll be able to get a Peking duck burger for your lunch from KFC. Hop on a plane… More

2 comments | Marketing
Great global branding: Building brands without borders 

A few decades ago, in the 1980s, there were only a handful of brands big enough to deliver their products and… More

2 comments | Branding
Future brands: Out of this world branding from Virgin Galactic 

It’s human nature to look up to the sky at night and feel a sense of awe. Even if you live… More

0 comments | Branding, Marketing
Your guide to sonic branding: A sound strategy for business growth 

In a crowded marketplace packed full of new ideas, innovative products, and exciting companies, branding is more important than ever. For… More

2 comments | Branding, Marketing
Indulgence and innovation: Luxury branding in a post luxury world 

The definition of ‘luxury branding’ is changing. In the past, luxury used to be all about pleasure, exclusivity and opulence. Now,… More

1 comment | Branding, Marketing
What’s in a Naim? The incredible story of Naim Audio 

Great branding is all about standing out from the crowd. Some companies achieve this differentiation with exceptional customer service. Others do… More

1 comment | Branding, Marketing
Green is the new black: How to stitch together sustainable fashion brands 

Can your style save the world? In an era where consumers are beginning to question the sustainability of the average business… More

1 comment | Branding, Marketing
Gone, but not forgotten: How dormant brands lose their spark 

A brand is an incredible thing. It brings life to your company, helps you to cultivate loyalty with a strong personality,… More

2 comments | Branding, Marketing
Take note of audio branding: Turn up the volume for marketing success 

Sound is more powerful than you’d think. Have you ever wondered why we remember obscure tunes from TV shows for months… More

2 comments | Branding
Brand names for sale: Shortcut to a brilliant name for your business 

If you’ve been searching for the perfect brand name, without success, don’t despair. You’ve come to the right place. As a… More

0 comments | Branding