Brand Fabrik: Stewart Hodgson

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Breakthrough brands: Moneybox, a really smart investment in innovation 

Lately, at Fabrik, we’ve been looking for new ways that we can celebrate brands that are breaking the mould. To help… More

0 comments | Branding, Marketing
Quintessentially British brands: Vivienne Westwood, from punk to style to symbol 

While there are many fashion designers in Britain that have created something of a cult following among their fans, there’s only… More

3 comments | Branding, Marketing
Breakthrough brands: Monzo, a modern approach to brilliant banking 

At Fabrik, we believe in the power of branding. A brand is the heart and soul of your company, the image… More

4 comments | Branding, Marketing
Quintessentially British brands: Pashley, hand-built bicycles with pedal power 

If you owned a bike before the 1980s, there’s a good chance it was made in Britain. On the other hand,… More

2 comments | Branding, Marketing
From fleeting glances to devotees: Building a brand recognition strategy 

Brand recognition is a simple enough concept. It’s all about making sure that your target market can see, recognise and remember… More

3 comments | Branding, Marketing
Playing the name game: The rules to apply when naming a business 

What’s in a name? For the modern business, a name might seem like just a small part of the overall branding… More

4 comments | Branding, Naming
Tone deaf, or in need of a fine tune? Finding the right tone of voice in communication 

Your brand needs to be heard. Most businesses already know that. What they don’t know is that it’s not about “what”… More

2 comments | Branding
Want to be heard? Then listen up, here’s how to start a podcast 

Podcasts are powerful, engaging, and here to stay. In fact, businesses everywhere are starting to jump on board, entertaining their customers… More

3 comments | Digital, Marketing
A brand by any other name… How to come up with a brand name 

Netflix, Coca-Cola, Kleenex, Google. It’s amazing how something as simple as a word can transform a company from a faceless entity,… More

1 comment | Branding, Naming
Brexit. Economic uncertainty. Political chaos. Has there been a better time to invest in your brand? 

The future for the UK is in a state of flux right now, as we uncomfortably consider our options for the… More

3 comments | Branding
Quintessentially British brands: A brief history of Dr Martens, shoes with soul 

By now, the chances are you’re familiar with our obsession with all things “branding”. At Fabrik, we believe that a brand,… More

2 comments | Branding
How to start a blog and why it’s crucial to your B2B marketing strategy 

A B2B marketing strategy is the plan that companies use when they need to sell to other companies. Unlike selling to… More

3 comments | Marketing