Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Reputation management: How to make sales and influence people 

That old-fashioned saying “Any publicity is good publicity” doesn’t apply to the digital marketplace. Today’s companies exist in a world where… More

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The essential guide for B2C marketing: Indispensable ideas for cultivating more customers 

Marketing is all about knowing who you’re speaking to. If you want to make sure that you’re consistently selling products and… More

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Persuasive promotional strategies to power your brand profile 

Creating and growing a successful company is a challenging process. Not only do you need a viable idea for your USP,… More

2 comments | Marketing
Success starts from within: Improving your employee communication strategy 

How are your communication skills? Too many organisations only focus on communication as it pertains to customers. It’s tempting to think… More

3 comments | Marketing
Advertising with advocates: How to create your very own brand advocacy programme 

What makes a brand iconic? Is it high-quality content and a powerful SEO strategy? Maybe it’s your brilliant logo design and… More

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Developing dialogue: How to establish your own brand communications strategy 

How do you connect with your customers? It doesn’t matter whether you’re a local sole trader or the CEO of a… More

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Your mission, if you choose to accept it: Brand aims and objectives 

No matter how big or small your business might be, successful planning and strategy can pave the way to a more… More

3 comments | Branding, Marketing
Connecting with new customers: How to improve your market reach 

No matter what kind of company you run, you’ll always want more customers. It doesn’t matter if you’re a baker, butcher,… More

3 comments | Marketing
The rise of challenger brands: Ready or not, here they come… 

Whether you’re new to the marketing world, or you’ve been transforming the industry for years now, it’s safe to say that… More

0 comments | Branding, Marketing
No introduction needed: How iconic brands are born and why they thrive 

There are countless types of brand in the world today. However, while there are millions of successful brands, and thousands of… More

4 comments | Branding, Marketing
All shook up: Disruptive marketing techniques for the non-conventional marketer 

Sometimes, the traditional way of doing something isn’t always the best option. As reassuring as it might be to hold onto… More

3 comments | Marketing
25 disruptive brands that changed the world you live in 

In a marketplace that’s more crowded than ever, today’s brands need to shout louder and accomplish more if they’re going to… More

4 comments | Branding, Marketing
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