Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Finding brand equity: The search for commercial value 

Is your brand equity up to scratch? Today, you can’t just tell your customers how amazing your company is and expect… More

0 comments | Branding
Harder, better, faster, stronger: How to conduct a SWOT analysis 

Great brands have depth. They’re more than just a beautiful logo, and a snappy slogan – the right brands have their… More

0 comments | Marketing
Out of sight, out of mind: How to rejuvenate brand recall 

Unforgettable…that’s what you are. Or at least, that’s what every brand wants to be. In a world that’s saturated by competition,… More

0 comments | Branding, Marketing
Channel hopping: What is omni channel marketing and how does it benefit your brand? 

The customer journey has changed drastically over the years. The days of people simply walking into a store, seeing something they… More

0 comments | Marketing
Tips for tarnished brands: How to restore your sparkle after a brand crisis 

Brand reputation is a complicated thing. When Warren Buffet told the world that it takes 20 years to build an identity,… More

2 comments | Branding, Marketing
The ultimate guide to charity branding: How to create a brand with heart 

Charities have always had a problematic relationship with the concept of “branding.” For years, branding’s close connection with “marketing” has lead… More

3 comments | Branding
University branding: Your clever guide to higher education branding 

Universities haven’t always paid much attention to their brands. Instead, many higher education institutions rely on their reputation and grade averages… More

2 comments | Branding
Here we are, now entertain us: The benefits of branded content 

Did you know that 61% of customers say that they’re more likely to buy from a brand that creates custom content?… More

1 comment | Marketing
The eco has landed: Your guide to sustainable brands & green branding 

Brands can change the world. A great brand is more than just a logo and an excellent brand strategy and engaging… More

3 comments | Branding, Marketing
Help me help you: Why all brands need a knowledge base 

Did you know that approximately 5.7 million small companies set up shop in the UK last year? Every year, more ambitious… More

2 comments | Marketing
You can’t handle the proof: How to use brand case studies as social proof 

There’s an unbelievable amount of information on the internet today. In fact, Statista.com found that in 2018, there were about 409… More

2 comments | Marketing
Stretching success: Do you need a brand extension strategy? 

Need to stretch your brand success further? A brand extension is a powerful way to grow and develop your organisation by… More

5 comments | Branding, Marketing
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