Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Key factors to consider before hiring a brand consultancy agency 

What do people say about your brand? According to the founder and CEO of Amazon, Jeff Bezos, “Your brand is what… More

6 comments | Branding
Endorsements wanted: What is a brand ambassador, and why do you need one? 

Let’s face it, the online world is one seriously loud place. There’s so much chatter to contend with, on blogs, articles,… More

2 comments | Branding, Marketing
How to develop a B2B marketing strategy that outsmarts the competition 

Do you know where your B2B business is headed? The chances are that you have a somewhat sturdy idea of what… More

2 comments | Marketing
Brand recognition or brand awareness: What’s the difference? 

What’s the biggest issue your brand is facing right now? Think it’s money? Pricing? Investment? Nope, think again. Ultimately, “obscurity” is… More

2 comments | Branding, Marketing
Brand building 101: Building a brand (new, or old) on solid foundations 

Whether you’re creating a new business from scratch, or you’re bringing an existing company to life with a greater focus on… More

4 comments | Branding
The rules of attachment: It’s time to team up with a brand engagement agency 

How would you describe the culture of the world today? For some people, the answer will be “digital”, for others, it… More

3 comments | Branding, Digital, Marketing
Are your clients under the influence? Or, is it time for an influencer marketing agency? 

If you’re not already using an influencer marketing program in your digital strategy, then you might feel as though you’re missing… More

3 comments | Marketing
Altruistic advertising: Creating a strong charity fundraising campaign strategy 

A non-profit charity is a wonderful thing. Charitable groups and organisations identify problems with the world and embark on a mission… More

2 comments | Marketing
You need a dedicated brand awareness strategy, here’s why… 

Your brand is more than just your logo and a set of catchy slogans – it’s the way that you separate… More

3 comments | Branding
Brand loyalty: How to build powerful relationships that will live and last 

In simple terms, brand loyalty is a pattern of consumer behaviour, identified by customers who are devoted to their favourite brands…. More

2 comments | Branding, Marketing
Memorable or forgettable? What your brand personality says about you 

Have you ever noticed, that although two brands might offer the same services, or sell the same products, you just relate… More

2 comments | Branding
Devoted fans 101: How to build relationships with brand affinity 

The modern business landscape is more engaging and fast-paced than ever, thanks to technological developments. In the past, retailers built relationships… More

2 comments | Branding