Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Healthcare marketing strategy: Your prescription for perfect promotion 

We’re living in the age of the empowered customer. That doesn’t just mean that people have more control over the food… More

0 comments | Marketing
Making a statement: Why it’s time to choose your company mission statement 

Have you ever wondered what makes successful businesses so effective? Sure, they have things like customer loyalty, incredible traffic, and fantastic… More

0 comments | Branding, Marketing
How to find your niche market: The advantages of being more specific 

Still trying to be everything to everyone? A broad business that appeals to as many customers as possible sounds fantastic on… More

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Are you for real? How brand authenticity leverages customer loyalty 

Remember that adage: “Fake it until you make it?” Well, forget it. It no longer applies. In today’s highly-connected digital environment,… More

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Naming a company: Read this before you look for your label 

Finding an exceptional name for your company is tough. A great USP can help ‘sell’ your brand to potential leads and… More

2 comments | Branding, Naming
What is niche marketing? The truth about knowing your tribe 

Think you need to cast a wide net to create a successful brand? Think again. The truth is that most companies… More

1 comment | Marketing
Branding essentials: How to create a brand strategy that makes your business bulletproof 

What makes a brand? That’s a question we’ve covered many times as a brand strategy agency. After all, there are plenty… More

1 comment | Branding
What is brand proposition? And how can it help you win the battle of the brands? 

A study into turnover in the S&P 500 suggests that around 50% of today’s top brands will be replaced in the… More

1 comment | Marketing
Time for a brand check-up: How corporate wellbeing strategies benefit your brand 

How healthy is your business? Corporate wellbeing is a phrase that’s being thrown around a lot right now. As organisations from… More

1 comment | Branding, Marketing
Raising the stakes: How to solve your stakeholder communications problems 

Have you ever heard the phrase: “No man is an island”? It comes from a poem by John Donne, but it’s… More

1 comment | Marketing
Effective business communication: Conversations for a more competitive company 

Communication is a natural part of our everyday lives as human beings. Connecting with other people is part of how we… More

1 comment | Marketing
Multi channel marketing: How to be everywhere at once 

It’s becoming increasingly difficult for modern marketers to stay one step ahead of consumers. The average customer has much more control… More

3 comments | Marketing