Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Sensory marketing: Strategies for a sensational campaign 

Your customers are drowning in advertisements. Now, more than ever before, the world around us is covered in business messages, from… More

1 comment | Marketing
Sensory branding strategies to seduce your customer’s senses 

Sometimes, it’s easy to simplify the complexity of the term “brand” into something simple, like a visual appearance, logo or a… More

1 comment | Branding
Have a heart: Selecting a brand essence statement with spirit 

A brand is so much more than a product or a catchy name. While anyone can build a website and begin… More

2 comments | Branding, Marketing
Hospitality marketing ideas and how to retain a 5-star reputation 

No matter the industry, an effective marketing strategy is crucial. Your promotional plans are how you build trust around your brand,… More

2 comments | Marketing
What is marketing channel strategy? Channel surfing for the digital era 

Could a channel strategy get you more leads and customers? Before you can answer that question, you need to understand the… More

2 comments | Marketing
How to conduct a marketing audit and measure your messaging methods 

Are you guilty of resting on your marketing laurels? You choose a marketing strategy, find out whether it works, automate whatever… More

2 comments | Marketing
Behavioural marketing: How to encourage beneficial behaviour 

Behavioural marketing is changing the way consumers and brands interact online. Now that 30% of all internet users are set to… More

2 comments | Marketing
Annual review design: Your guide to the success snapshot 

When it comes to creating visual assets for a company, most business leaders spend so much time concentrating on marketing campaigns… More

1 comment | Print
What is brand essence? Searching for the soul in your brand 

How do you define the heart and soul of your brand? A brand is a highly nebulous concept that can be… More

2 comments | Branding, Marketing
Perfecting your brand naming process: A guide to memorable monikers 

The brand naming process is one of the most critical parts of your brand building strategy. Without a memorable name, how… More

2 comments | Naming
Body language in business: Decoding the signals 

Business relationships are built on communication. Whether it’s the carefully-structured marketing campaigns, you use to engage your target audience or the… More

3 comments | Marketing
Hospitality marketing: Brilliant ways to boost your bookings 

In any industry, marketing strategy is crucial to success. The right marketing plan draws attention to your brand, demonstrates your personality… More

2 comments | Marketing