Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Passion for the past: Nostalgia marketing and the retro revolution 

Nostalgia is a powerful thing. In a world that seems to be evolving at break-neck speed, immersing yourself in nostalgia is… More

3 comments | Marketing
Breakthrough brand rollouts: Creating an implementation plan with influence 

Creating a brand is like deciding to flip the switch on your company. A brand breathes life into a business; gives… More

2 comments | Marketing
Creating a marketing plan: How to create a marketing plan with value and volume 

Running a business that really works isn’t quite like building a “field of dreams.” Just because you build it, doesn’t mean… More

2 comments | Marketing
Key factors to consider before hiring a brand consultancy agency 

What do people say about your brand? According to the founder and CEO of Amazon, Jeff Bezos, “Your brand is what… More

6 comments | Branding
Endorsements wanted: What is a brand ambassador, and why do you need one? 

Let’s face it, the online world is one seriously loud place. There’s so much chatter to contend with, on blogs, articles,… More

2 comments | Branding, Marketing
How to develop a B2B marketing strategy that outsmarts the competition 

Do you know where your B2B business is headed? The chances are that you have a somewhat sturdy idea of what… More

2 comments | Marketing
Brand recognition or brand awareness: What’s the difference? 

What’s the biggest issue your brand is facing right now? Think it’s money? Pricing? Investment? Nope, think again. Ultimately, “obscurity” is… More

2 comments | Branding, Marketing
Brand building 101: Building a brand (new, or old) on solid foundations 

Whether you’re creating a new business from scratch, or you’re bringing an existing company to life with a greater focus on… More

4 comments | Branding
The rules of attachment: It’s time to team up with a brand engagement agency 

How would you describe the culture of the world today? For some people, the answer will be “digital”, for others, it… More

3 comments | Branding, Digital, Marketing
Are your clients under the influence? Or, is it time for an influencer marketing agency? 

If you’re not already using an influencer marketing program in your digital strategy, then you might feel as though you’re missing… More

3 comments | Marketing
Altruistic advertising: Creating a strong charity fundraising campaign strategy 

A non-profit charity is a wonderful thing. Charitable groups and organisations identify problems with the world and embark on a mission… More

2 comments | Marketing
You need a dedicated brand awareness strategy, here’s why… 

Your brand is more than just your logo and a set of catchy slogans – it’s the way that you separate… More

3 comments | Branding