Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Finding brand equity: The search for commercial value 

Is your brand equity up to scratch? Today, you can’t just tell your customers how amazing your company is and expect… More

0 comments | Branding
Harder, better, faster, stronger: How to conduct a SWOT analysis 

Great brands have depth. They’re more than just a beautiful logo, and a snappy slogan – the right brands have their… More

0 comments | Marketing
Out of sight, out of mind: How to rejuvenate brand recall 

Unforgettable…that’s what you are. Or at least, that’s what every brand wants to be. In a world that’s saturated by competition,… More

0 comments | Branding, Marketing
Channel hopping: What is omni channel marketing and how does it benefit your brand? 

The customer journey has changed drastically over the years. The days of people simply walking into a store, seeing something they… More

0 comments | Marketing
Tips for tarnished brands: How to restore your sparkle after a brand crisis 

Brand reputation is a complicated thing. When Warren Buffet told the world that it takes 20 years to build an identity,… More

2 comments | Branding, Marketing
The ultimate guide to charity branding: How to create a brand with heart 

Charities have always had a problematic relationship with the concept of “branding.” For years, branding’s close connection with “marketing” has lead… More

3 comments | Branding
University branding: Your clever guide to higher education branding 

Universities haven’t always paid much attention to their brands. Instead, many higher education institutions rely on their reputation and grade averages… More

2 comments | Branding
Here we are, now entertain us: The benefits of branded content 

Did you know that 61% of customers say that they’re more likely to buy from a brand that creates custom content?… More

1 comment | Marketing
The eco has landed: Your guide to sustainable brands & green branding 

Brands can change the world. A great brand is more than just a logo and an excellent brand strategy and engaging… More

3 comments | Branding, Marketing
Help me help you: Why all brands need a knowledge base 

Did you know that approximately 5.7 million small companies set up shop in the UK last year? Every year, more ambitious… More

2 comments | Marketing
You can’t handle the proof: How to use brand case studies as social proof 

There’s an unbelievable amount of information on the internet today. In fact, found that in 2018, there were about 409… More

2 comments | Marketing
Stretching success: Do you need a brand extension strategy? 

Need to stretch your brand success further? A brand extension is a powerful way to grow and develop your organisation by… More

5 comments | Branding, Marketing