Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

25 disruptive brands that changed the world you live in 

In a marketplace that’s more crowded than ever, today’s brands need to shout louder and accomplish more if they’re going to… More

1 comment | Branding, Marketing
When to go with your gut feeling: An insider’s view on trusting your instinct 

Despite what you might think – there’s no such thing as an “entirely logical” decision. We love to tell ourselves that… More

2 comments | Branding, Marketing
What is a lifestyle brand? When brands become a way of life… 

Once, all companies needed to do to grab the attention of their target audience was design a stunning advertisement. The right… More

3 comments | Branding, Marketing
Creating a healthy company: The Vega brand and the value of identity 

Creating your own company from scratch can be an exciting process – but it’s also a huge challenge, particularly in today’s… More

3 comments | Branding, Marketing
Searching for success: How to write a brand vision statement 

Take a moment to imagine some of the world’s greatest brands. Apple, Disney, Google – there are countless names to consider…. More

3 comments | Branding, Marketing
How to use brand vision to bring your future into focus 

Behind every world-changing business is one all-important ingredient: an effective brand; and behind every brand, is a story built upon a… More

2 comments | Branding, Marketing
Sensational startups: Appetising branding and advertising with Primal Joy 

Bringing a new startup into an already saturated marketplace is no simple feat. If you want to become a breakthrough brand,… More

2 comments | Branding, Marketing
Fabrik, “probably the best design agency in London” – The enduring power of company straplines 

Need to enhance brand awareness and recognition in a saturated market? There are plenty of ways to stimulate success. Some exceptional… More

2 comments | Branding, Marketing
Your guide to CSR: With great branding comes great corporate responsibility 

The way that customers interact with brands today is changing. For companies to engage and connect with today’s ever-more empowered consumer,… More

1 comment | Branding, Marketing
Identity evolution: How to create a brand for the interconnected world 

A brand is more than just a logo. It’s more than a style guide, or a manifesto – and it’s more… More

0 comments | Branding
Christmas marketing campaigns: How to spice-up sales with festive spirit 

It’s beginning to look a lot like Christmas… That means that companies around the world are starting to think about how… More

1 comment | Marketing
Passion for the past: Nostalgia marketing and the retro revolution 

Nostalgia is a powerful thing. In a world that seems to be evolving at break-neck speed, immersing yourself in nostalgia is… More

3 comments | Marketing