Brand Fabrik: Steve Harvey

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is brand essence? Searching for the soul in your brand 

How do you define the heart and soul of your brand? A brand is a highly nebulous concept that can be… More

0 comments | Branding, Marketing
Perfecting your brand naming process: A guide to memorable monikers 

The brand naming process is one of the most critical parts of your brand building strategy. Without a memorable name, how… More

0 comments | Naming
Body language in business: Decoding the signals 

Business relationships are built on communication. Whether it’s the carefully-structured marketing campaigns, you use to engage your target audience or the… More

0 comments | Marketing
Hospitality marketing: Brilliant ways to boost your bookings 

In any industry, marketing strategy is crucial to success. The right marketing plan draws attention to your brand, demonstrates your personality… More

1 comment | Marketing
The importance of brand archetypes: Are you a lover or a ruler? 

Have you ever noticed how you just ‘connect’ with some companies more than others? Every time you see their logo, you… More

3 comments | Marketing
Planning a horizontal marketing system: A new angle for advertising 

Is a vertical, or horizontal marketing system better for your business? Is it better to approach your industry with a refined… More

3 comments | Marketing
Healthcare marketing strategy: Your prescription for perfect promotion 

We’re living in the age of the empowered customer. That doesn’t just mean that people have more control over the food… More

3 comments | Marketing
Making a statement: Why it’s time to choose your company mission statement 

Have you ever wondered what makes successful businesses so effective? Sure, they have things like customer loyalty, incredible traffic, and fantastic… More

2 comments | Branding, Marketing
How to find your niche market: The advantages of being more specific 

Still trying to be everything to everyone? A broad business that appeals to as many customers as possible sounds fantastic on… More

2 comments | Marketing
Are you for real? How brand authenticity leverages customer loyalty 

Remember that adage: “Fake it until you make it?” Well, forget it. It no longer applies. In today’s highly-connected digital environment,… More

2 comments | Marketing
Naming a company: Read this before you look for your label 

Finding an exceptional name for your company is tough. A great USP can help ‘sell’ your brand to potential leads and… More

2 comments | Branding, Naming
What is niche marketing? The truth about knowing your tribe 

Think you need to cast a wide net to create a successful brand? Think again. The truth is that most companies… More

1 comment | Marketing