Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Where do we go now? Exploring the wonders of wayfinding design 

Have you ever walked into a brand-new building, office complex, or shopping centre, and somehow naturally ended up where you needed… More

3 comments | Branding
Essential elements: Let’s get back to the graphic design basics 

Graphic design is more than just combining beautiful pictures or pulling shapes together to create the perfect logo. The ever-evolving nature… More

2 comments | Branding, Marketing
From vintage to modern: The future, present, and history of graphic design 

We live in a world that thrives on visuals. Ever since companies discovered that they could differentiate themselves through professional brand… More

4 comments | Branding
Infographic design: Some pictures are worth more than a 1,000 words… 

Everything you notice in today’s hyper-marketed world is carefully created to earn your attention. Whether it’s the drink you choose to… More

5 comments | Marketing
Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

3 comments | Branding
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

3 comments | Branding, Marketing
Logos that last: Famous corporate and brand logo design 

A logo is more than just something you use to spruce up your website, brand communications and marketing campaigns. Your logo… More

6 comments | Branding
What makes a good logo? Famous logos to inspire your own branding 

Just like baking an amazing cake, there are many important ingredients that go into designing the perfect brand. Though your company… More

4 comments | Branding, Marketing
Professional brand photography: Are your pictures worth a thousand words? 

Capturing the essence of a brand is a difficult task. While you can begin to describe what your organisation is about… More

5 comments | Branding, Marketing
Show your colours: The psychology of colour and design in branding 

Colour is everywhere. Whether you recognise the influence on your life or not, the truth is that different shades and hues… More

4 comments | Branding, Marketing
What’s in a name? Creating a brand name with meaning 

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried… More

4 comments | Branding, Naming
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