Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What’s in a name? Creating a brand name with meaning 

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried… More

0 comments | Branding, Naming
Who are you? How to create a brand identity with impact 

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into… More

2 comments | Branding
How to create a brand logo: Your first step in visual branding 

They might just be small images or basic graphics, but logos are powerful things. Creating a brand logo means distilling the… More

3 comments | Branding
Company logo design: Polishing the jewel in your branding crown 

The logo has become such an intrinsic part of any modern brand, that even toddlers too young to tie their own… More

5 comments | Branding
Rebranding Vs brand refresh: What’s the difference and what’s right for you? 

Rebranding, brand refresh – it all sounds the same, doesn’t it? To people on the outside of the design world looking… More

2 comments | Branding
How to create brand identity guidelines that improve your communications 

Consistency is key to producing a strong brand identity. Often, transforming your business from an idea, into a household name, is… More

1 comment | Branding
Branding for startups 

For the creative mind there’s nothing quite like a blank canvas. Fresh snow. An empty pool. Wide open space. That’s exactly… More

1 comment | Branding
Company renaming & rebranding 

Sometimes your company name just isn’t quite right.Perhaps you’ve changed what you do?Perhaps it no longer makes sense?Perhaps it autocorrects to… More

1 comment | Branding, Naming
Logo design, written down 

From those Post-it Notes scattered all over your desk to the humble shopping list, writing things down helps us remember stuff… More

0 comments | Branding
Fast thinking 

Fast thinkingThe book ‘A technique for producing ideas’ is a classic.An inspiration to creative types for over 40 years.And the step… More

0 comments | Branding