Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

How to choose a brand color palette: Taking a spin on the color wheel 

What’s your favorite color? Color is such an intrinsic part of our day-to-day experiences that it’s often easy to take it… More

2 comments | Branding
Introducing responsive logos – dynamic designs to impress your audience 

Does your brand need responsive logos? To answer that question, you need to understand the real power of the brand logo…. More

2 comments | Branding, Marketing
Current graphic design trends: Modern methods every brand should know 

Your visual identity is crucial to your business. No matter how great your product or message might be, your brand image… More

1 comment | Branding, Marketing
Where do we go now? Exploring the wonders of wayfinding design 

Have you ever walked into a brand-new building, office complex, or shopping centre, and somehow naturally ended up where you needed… More

3 comments | Branding
Essential elements: Let’s get back to the graphic design basics 

Graphic design is more than just combining beautiful pictures or pulling shapes together to create the perfect logo. The ever-evolving nature… More

3 comments | Branding, Marketing
From vintage to modern: The future, present, and history of graphic design 

We live in a world that thrives on visuals. Ever since companies discovered that they could differentiate themselves through professional brand… More

4 comments | Branding
Infographic design: Some pictures are worth more than a 1,000 words… 

Everything you notice in today’s hyper-marketed world is carefully created to earn your attention. Whether it’s the drink you choose to… More

5 comments | Marketing
Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

3 comments | Branding
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

3 comments | Branding, Marketing
Logos that last: Famous corporate and brand logo design 

A logo is more than just something you use to spruce up your website, brand communications and marketing campaigns. Your logo… More

6 comments | Branding
What makes a good logo? Famous logos to inspire your own branding 

Just like baking an amazing cake, there are many important ingredients that go into designing the perfect brand. Though your company… More

4 comments | Branding, Marketing