Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

3 comments | Branding
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

3 comments | Branding, Marketing
Logos that last: Famous corporate and brand logo design 

A logo is more than just something you use to spruce up your website, brand communications and marketing campaigns. Your logo… More

3 comments | Branding
What makes a good logo? Famous logos to inspire your own branding 

Just like baking an amazing cake, there are many important ingredients that go into designing the perfect brand. Though your company… More

2 comments | Branding, Marketing
Professional brand photography: Are your pictures worth a thousand words? 

Capturing the essence of a brand is a difficult task. While you can begin to describe what your organisation is about… More

5 comments | Branding, Marketing
Show your colours: The psychology of colour and design in branding 

Colour is everywhere. Whether you recognise the influence on your life or not, the truth is that different shades and hues… More

4 comments | Branding, Marketing
What’s in a name? Creating a brand name with meaning 

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried… More

2 comments | Branding, Naming
Who are you? How to create a brand identity with impact 

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into… More

2 comments | Branding
How to create a brand logo: Your first step in visual branding 

They might just be small images or basic graphics, but logos are powerful things. Creating a brand logo means distilling the… More

3 comments | Branding
Company logo design: Polishing the jewel in your branding crown 

The logo has become such an intrinsic part of any modern brand, that even toddlers too young to tie their own… More

5 comments | Branding
Rebranding Vs brand refresh: What’s the difference and what’s right for you? 

Rebranding, brand refresh – it all sounds the same, doesn’t it? To people on the outside of the design world looking… More

2 comments | Branding