Brand Fabrik: Stephen Peate

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Web psychology: Hacking customer experience with art and science 

When you go shopping, either online or in person, what factors make you choose one brand over another? Is there something… More

3 comments | Branding, Digital, Marketing
Finding your “type”: Font psychology and typography inspiration in logo design 

Let’s face it, communication is essential to everything we do. Whether you’re trying to create relationships with your audience as a… More

3 comments | Branding, Marketing
Professional brand photography: Are your pictures worth a thousand words? 

Capturing the essence of a brand is a difficult task. While you can begin to describe what your organisation is about… More

5 comments | Branding, Marketing
Getting your brand in shape: The psychology of logo shapes 

Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola,… More

3 comments | Branding
Show your colours: The psychology of colour and design in branding 

Colour is everywhere. Whether you recognise the influence on your life or not, the truth is that different shades and hues… More

4 comments | Branding, Marketing
What’s in a name? Creating a brand name with meaning 

William Shakespeare was famous for telling the world that we shouldn’t judge a person by their title, but he never tried… More

2 comments | Branding, Naming
Who are you? How to create a brand identity with impact 

“Know thyself.” When it comes to brand building, that quote holds more weight than you might think. Companies often jump into… More

2 comments | Branding
How to create a brand logo: Your first step in visual branding 

They might just be small images or basic graphics, but logos are powerful things. Creating a brand logo means distilling the… More

3 comments | Branding
Company logo design: Polishing the jewel in your branding crown 

The logo has become such an intrinsic part of any modern brand, that even toddlers too young to tie their own… More

5 comments | Branding
Rebranding Vs brand refresh: What’s the difference and what’s right for you? 

Rebranding, brand refresh – it all sounds the same, doesn’t it? To people on the outside of the design world looking… More

2 comments | Branding
How to create brand identity guidelines that improve your communications 

Consistency is key to producing a strong brand identity. Often, transforming your business from an idea, into a household name, is… More

1 comment | Branding
Branding for startups 

For the creative mind there’s nothing quite like a blank canvas. Fresh snow. An empty pool. Wide open space. That’s exactly… More

1 comment | Branding