Brand Fabrik: Rebekah Carter

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

What is long form content? Creating marathon messages with structural precision 

Welcome to the goldfish paradox. We’re living in an era where people are constantly searching for quicker and more convenient ways… More

1 comment | Marketing
Simplifying SEO: Everything you need to know about SEO copywriting 

Want to build the ultimate online presence for your brand? Then you need to be clever with your copywriting. The idea… More

3 comments | Marketing
What is evergreen content? Sowing the seeds of your new content strategy 

Does your content strategy have an expiration date? Most companies today know that a content plan is a crucial part of… More

1 comment | Digital, Marketing
SEO copywriting strategy: Your search engine secret formula 

Ready to write for robots? In the past, human beings were the only possible audience for a piece of writing. Whether… More

3 comments | Digital, Marketing
Once upon a time… The rise of storytelling in marketing 

Once upon a time, there was a marketing technique that changed the future of branding. Today’s decision-makers and consumers are becoming… More

2 comments | Branding, Marketing
How to make content go viral: Tips for truly contagious viral content 

Let’s face it, getting the attention of your target audience isn’t easy in today’s marketing environment. While it’s true that we… More

4 comments | Marketing
Sticking with you: Captivating audiences with sticky content marketing 

Think about it – what are the chances that you’ll remember every piece of content you read today? The answer is… More

2 comments | Digital, Marketing
The gift of gossip: How to master your word of mouth marketing strategy 

For centuries, people have made decisions based not just on their own feelings, but also the general consensus of what their… More

4 comments | Marketing
A killer content marketing strategy, requires a content marketing agency 

Strategy is a pretty crucial element of incredible content marketing, but it’s one that’s often overlooked. Brands are so eager to… More

2 comments | Marketing
Writing marketing articles: Why article writing works for companies online 

In the over-saturated online space, growing companies are constantly searching for new ways to expand their reach to their target audience,… More

3 comments | Marketing
How to write a brand manifesto: Governance for your brand 

Making sure your brand message is heard is just as important today as it’s ever been. However, the traditional “mission statement”… More

2 comments | Branding
The art of brand storytelling: What’s your corporate story? 

People don’t fall in love with businesses. The loyalty, obsession, and engagement of a good consumer/brand relationship comes from the deeper… More

1 comment | Branding, Marketing