Brand Fabrik: James Souttar
As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.
Can’t hold it back anymore: Should universities hang on to tradition?
In our most ancient universities it’s common to blame a slow pace of change on history and tradition, as if the… More
0 comments | Branding, MarketingHigher education campaign strategy: Learning from classic 70s TV ads
Higher Education can often feel as if it is caught between two very different ways of communicating. The Academy, rational to… More
2 comments | Branding, MarketingKeeping it together: Brand hierarchy for Higher Education
Brand hierarchy, or brand architecture: two words certain to keep university communicators awake at night. Indeed the complex branding issues in… More
0 comments | Branding, MarketingClearing the way: The challenge of developing a positive clearing experience
Rescuing dreams from the reality of results At the heart of clearing lie two disappointments… There is the disappointment for HEIs… More
0 comments | Marketing