Brand Fabrik: James Souttar

As we build brands and shape reputations, we rarely miss an opportunity to polish our own reputation. Brand Fabrik is a series of regular articles raising topical issues relevant to anyone in branding, digital design and marketing communications.

Can’t hold it back anymore: Should universities hang on to tradition? 

In our most ancient universities it’s common to blame a slow pace of change on history and tradition, as if the… More

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Higher education campaign strategy: Learning from classic 70s TV ads 

Higher Education can often feel as if it is caught between two very different ways of communicating. The Academy, rational to… More

2 comments | Branding, Marketing
Keeping it together: Brand hierarchy for higher education 

Brand hierarchy, or brand architecture: two words certain to keep university communicators awake at night. Indeed the complex branding issues in… More

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Clearing the way: The challenge of developing a positive clearing experience 

Rescuing dreams from the reality of results At the heart of clearing lie two disappointments… There is the disappointment for HEIs… More

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